Hi, I’m Megan McGuire. I originally went to college to be a librarian. I earned my MLS and worked in both the public and school library setting. My last position, at Monona Public Library, involved a lot of promotion and marketing of library events. I discovered I loved this kind of work but was frustrated by my limitations. Specifically, my lack of training in good design and the tools to create it. I enrolled in the Graphic Design and Illustration program at Madison Area Technical College and received an Associates degree in December of 2016. I was lucky enough to secure a job before graduation and started working in the Branding Department of ERDMAN Company the first week of January in 2017. Unfortunately, the company disbanded its Branding department 9 months later and I was once again on the hunt for a new position. While waiting for a position that is a good fit for my personality and skill set, I have started freelancing. I have a couple of core clients and pick up projects primarily on a word of mouth basis.
“There are three responses to a piece of design — yes, no and WOW! Wow is the one to aim for.” – Milton Glaser
Graphic design is about solving communication problems – simply and elegantly.
I adhere to the belief that form should follow function and that designing in such a way will make an inherently beautiful product. Mike Markkula, the second CEO of Apple, believed that you must be empathetic with your end user and create subtle touches that can only be appreciated by interacting with the design. He also stated that Apple aimed to “eliminate all unimportant opportunities.” In my mind a website which is hard to navigate and find needed information on, no matter how interactive or flashy, is ugly. Giving people too much is just as bad as not giving them enough. All features of as design should have purpose.
01. Review your design brief.
Not sure what this is? Check out this nifty template created by Tony Hardy at Canny Creative in the UK.
02. Research and discovery
- Understanding the business
- Target demographic (age, gender, location)
- History & culture of the brand
- Understanding the brand value and vision
- The client’s industry and main competitors
03. Brainstorm and sketch concepts
04. Build on concepts
- Depending on the project I will present you with 3-5 concepts (solutions) for your project.
05. Evolve and iterate the concept.
- I will make revisions to the project based on your feedback and then create variations on the agreed upon concept.