Design tasks
- Outreach piece
Software used
- InDesign
- Illustrator
- Photoshop
Skills utilized
- Concepting
- Masking
- Typography
- Layout
- Photo sourcing
- Icon design
- Color selection
- Copy writing
The aim of this print piece is to recruit – donors, volunteers and adopters. I created a color coded grid on the cover matching people with animals and repeated a circular theme throughout the piece. The color scheme was chosen to invoke feelings of fun and playfulness, much like the DCHS facility.
The video to the right illustrates my concepting process. It includes brainstorming related words and phrases and creating thumbnails. The finished product is also showcased.