Dane County Humane Society Outreach Piece

Design tasks

  • Outreach piece

Software used

  • InDesign
  • Illustrator
  • Photoshop

Skills utilized

  • Concepting
  • Masking
  • Typography
  • Layout
  • Photo sourcing
  • Icon design
  • Color selection
  • Copy writing

The aim of this print piece is to recruit – donors, volunteers and adopters. I created a color coded grid on the cover matching people with animals and repeated a circular theme throughout the piece. The color scheme was chosen to invoke feelings of fun and playfulness, much like the DCHS facility.

The video to the right illustrates my concepting process. It includes brainstorming related words and phrases and creating thumbnails. The finished product is also showcased.