Jeff Michels is a small business owner located in Hubertus, WI. He sells tropical fish and aquarium drygoods out of his home. This is not just some basement business, however, but a very professionally run enterprise. He maintains over 100 aquariums, stocking rare and unique fish for the elite hobbyist. He ships nation wide and attends various trade shows annually. He needed a logo that expressed his quality and the unique nature of his stock. Next we’re going to work on his website.