Tristan’s Tropical Fish

Tristan’s Tropical Fish

Design tasks

  • Logo design
  • Business Card Design

Software used

  • Illustrator
  • InDesign

Skills utilized

  • Typography
  • Color selection
  • Layout of elements

Tristan Watson breeds and imports tropical fish for the hobbyist trade. He started his own business in 2018 and came to me for a logo, business cards and an e-commerce website. Tristan is a classy, well-read young man who knows the science behind the hobby. I wanted his logo to reflect his personality. The font is young and hip. The fish on the back of his business card is a Blue Ram, the first fish he bred.

His website can be found at